My favorites below - all of which come in multiple shades, depending on your skin tone. After extensive trials (and errors), I found a few standouts that worked for me. I quickly learned that while concealer is an ideal makeup product for any guy, it isn’t always easy to use. I focused on a few things: longevity of wear, amount of coverage, and what type of problem area I was trying to cover up. I zeroed in on formulas that wouldn’t require a brush (with a few notable exceptions) and aimed for made-for-men varieties when I could. Then, because I can never resist adding my two cents, Im following up with all of my favorites, which, thanks to their hydrating and skin-perfecting perks, are great options as well. Best Creamy Consistency: Revlon PhotoReady Concealer - 003 Light/Medium. Best Crease-Proof Formula: It Cosmetics Bye Bye Under Eye Anti-Aging Concealer - 20.0 Medium (N) Price on Amazon. This multiuse product is often used to subtly cover up blemishes and brighten dark circles, both things I want to do. Best For Dark Circles: NYX Professional Makeup HD Studio Photogenic Concealer - 06.3 Fresh Beige. Why shouldn’t I give makeup a try? Concealer seemed like a good place to start. Best for Dark Circles: Maybelline New York Instant Age Rewind Eraser Concealer at Amazon. Of course, men wearing makeup is nothing new (we’ve been doing it for thousands of years), and this all got me thinking. Best Overall: NYX Professional Makeup HD Photogenic Concealer at Amazon. But we’re living in a world where mainstream men’s magazines are running stories about eye shadow, Friday Night Lights author (and Strategist contributor) Buzz Bissinger is writing about his favorite nail polishes, young heartthrobs are wearing color cosmetics on the red carpet, and luxury brands like Chanel are creating makeup lines specifically for dudes. I, like many men, am honestly a little scared of the stuff. Though I’m obsessed with skin care, I actually know next to nothing about makeup.
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